Aldi, a discount grocery store, is pictured under construction Tuesday July 5, 2016 at 200 SSW Loop 323, across from the Walmart Supercenter on State Highway 64. (Sarah A. Miller/Tyler Morning Telegraph)

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Aldi, the German-based grocery chain, will officially open its first Tyler store on Nov. 10. The store is located at 200 SSW Loop 323, near Erwin Street.

“Aldi, one of America’s favorite grocery stores, will offer Tyler residents a fresh shopping experience as it opens its newest store in Tyler,” a news release reads. “With nearly 1,600 stores in 34 states, Aldi is known for high-quality grocery items at incredibly low prices.”

A ribbon-cutting will be held at 8:45 a.m. Thursday, Nov. 10, and the first 100 customers will receive gift cards for varying amounts.

“Customers can also tour the store, sample Aldi exclusive brand products and enter an on-site sweepstakes for a chance to win a year’s supply of Aldi produce,” the news release says. “Aldi currently carries a wide variety of fruits and vegetables, including several organic produce items.

Much of the produce will be sourced from Texas growers.

“We are pleased to bring our first store to Tyler to help customers get high-quality products at everyday low prices,” said Karla Waddleton, Rosenberg division vice president for Aldi. “We challenge shoppers to switch from national brands to our high-quality exclusive brands and stretch their dollars without compromising quality. As important as price is, the only way to attract and keep shoppers is to have quality products.”

But low prices are part of Aldi’s appeal, the company acknowledges.

As the press release reports, “Aldi exemplifies efficiency by eliminating overhead costs through smart practices, such as a cart rental system, through which shoppers insert a quarter to release a cart and receive the quarter back upon the cart’s return. Other cost-saving practices include a smaller store footprint, open carton displays and encouragement of customers to bring their own shopping bags.”

The store will be open from 9 a.m. to 9 p.m.

 

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