Mike Frost of the Tyler Fire Department struts down the runway. (Victor Texcucano/Staff)

Firefighter Brandon Davis rolled down a fashion runway before breaking out in the thriller dance — strutting down a line of cheering women.

Davis showed off his “zoombies” bra while dancing — hip thrusts, sidekicks and even striking a pose in the middle of the runway by lying stomach-down with his chin in his hands and feet dancing in the air.

A bidding battle ensued. Davis gave a woman a hug as the bid reached $300 and a lap dance to another before the action closed at $1,350, according to Davis. The winner took home the zombie-themed bra and a coordinating gift basket that included a pampering at a local salon.

The Fifth Annual Bras for a Cause was held at Coaches and Cowboys, 8374 Paluxy Drive. Local firefighters from Bullard, Flint-Gresham, Tyler and Whitehouse donned themed bras full of glitter, feathers and lace and danced down a runway to a cheering crowd of about 400 people — mostly women.

Cindy Covalt, president of the Women’s Realtors Council — Tyler Chapter, which hosted the event, said it is a fun way to raise money for a serious disease.

“(The firefighters) have no problem putting on a bra and strutting their stuff because they know it’s for a good cause, and everyone has fun. It’s a nice clean event, and they are really good sports.”

Mrs. Covalt, a five-year cancer survivor, said the event raises money for the Susan G. Komen Race for the Cure and the local firefighters family fund. The event also is designed to raise awareness.

“This is such a treatable disease,” she said. “Women should not, in 2014, be dying from this if they have access to testing and treatment. There is no reason.”

With pink bidding paddles in the air, the crowd purchased 24 bras and coordinating baskets donated by local businesses.

Tyler Firefighter Matt Jenkins said it was his wife that first got him into the show, and he has been dancing in it for six years.

Jenkins said he is naturally a shy person, but the excitement in the crowd is contagious. He said this year he was lucky that his bras didn’t have much glitter, but all of the participating men went home a little sparkly nonetheless.

“I’m a pretty shy guy, but once you get out there … and see how much it means to people, it’s easy to get into it,” he said.

The event took a serious note when cancer survivor Karen Durham stepped up to speak before the last bra was unveiled.

Ms. Durham was placed in the middle of a dancing brigade of firefighters, while the last bra was auctioned off, selling for $1,100.

Two prize-winners donated their bras and gift baskets back, and they were sold for a second time, raking in more than$1,000 extra for cancer research.

Mrs. Covalt said final figures were not calculated by the end of the auction, but the Women’s Council of Realtors expected to raise between $20,000 and $30,000, including ticket sales and the auction.