Hy-Vee to launch reality show about finding love in a grocery store

Published 7:00 am Thursday, January 20, 2022

By From Feast and Field

Hy-Vee reality show

The Des Moines Register reported on Jan. 18 that popular Midwest grocery store chain Hy-Vee will launch a reality show on its digital streaming platform, the Helpful Smiles TV network (HSTV).

According to the newspaper, Sara Canady, vice president of HSTV, explains that the show, “Love at First Bite,” has eight episodes around 10 minutes long with a different couple cast in each. Contestants go on a blind date, and they must shop for Hy-Vee groceries before preparing a meal together.

“It brings the dating show concept to a new playing field with the grocery store,” Canady tells the Register. “Participants will meet at Hy-Vee for the first time, they’ll shop for groceries together, make a meal, and we’ll be able to experience what that connection looks like.”

According to the newspaper, “Hy-Vee first launched HSTV in October 2018, adopting an educational format with cooking explanations and bartending tips and tricks. Last October, the network relaunched as a dual streaming and shopping network, where viewers can directly purchase products that hosts demonstrate on the shows.”

For the full Des Moines Register article, click here.



To learn more about Hy-Vee, click here.