BeatBox is more than a party favorite -- it’s a category disruptor redefining the alcohol industry. Founded in 2012 as an MBA project at UT Austin, BeatBox gained national attention in 2014 after a game-changing appearance on Shark Tank. Today, the ‘Original Party Punch’ is sold in all 50 states and available at over 120,000 retail locations nationwide. (PRNewsfoto/BeatBox Beverages)

AUSTIN, Texas, April 1, 2025 /PRNewswire/ — BeatBox Beverages and Van Holten’s have teamed up to launch an unexpected and very real—limited-time flavor: Big Papa Pickle Margarita. This bold ready-to-drink (RTD) cocktail-inspired creation blends the tangy, briny bite of Van Holten’s iconic pickles with a zingy lime and citrus flavor profile, resulting in a surprisingly delicious bar-inspired blend only BeatBox could deliver. At 11.1% ABV and packaged in BeatBox’s signature resealable 500ml carton, it’s perfect for parties, festivals or sipping solo.

Pickles have exploded in popularity over the last few years with the tangy fermented snack becoming a full-blown pop culture phenomenon. From viral recipes to celebrity shoutouts, America’s obsession with pickles is only growing. According to Pinterest internal data, searches for “pickle margarita” doubled between 2022 and 2024, landing it on the Pinterest Predicts 2025 trend report.

“Pickles aren’t just a snack anymore – they’re everywhere. Our Big Papa Pickle has taken on a life of its own, showing up in memes, merch, and viral moments,” said Brianne Covington, Director of Marketing at Van Holten’s. “This mashup delivers the bold flavor and personality fans love, turning everyday moments into something totally shareable.”

“BeatBox is all about big flavor and even bigger fun,” said Brad Schultz, Co-Founder and CMO at BeatBox. “While we usually tap into nostalgia, we couldn’t resist diving headfirst into the pickle craze. This collab with Van Holten’s is unexpected, playful and the big dill energy we love bringing to our fans and retail partners.”

The April 1st launch date pays cheeky homage to a past viral prank fooling brand fans into thinking a faux collab dubbed the ‘BeatBon’ was real. This year, the pickle twist is real. Fans have already spotted Big Papa Pickle Margarita IRL popping up on shelves and social, proving this unexpected flavor drop is no joke. 

“We’re always looking for ways to push boundaries and tap into culture,” said Zech Francis, SVP of Global Marketing at BeatBox. “Big Papa Pickle Margarita gave us the perfect opportunity to lean into what our fans and retail partners are craving, sparking both conversation and conversion.”

The limited-edition wine-based Big Papa Pickle Margarita is available now at select retailers across Arizona, California, Minnesota, Nevada, and Texas. Fans can check the BeatBox Store Locator (see here) to find it near them. Whether you’re team pickle or just pickle-curious, this collab is the bold, refreshing and unforgettable flavor drop fans have been waiting for.

About BeatBox Beverages

BeatBox is more than a party favorite — it’s a category disruptor redefining the alcohol industry. Founded in 2012 as an MBA project at UT Austin, BeatBox gained national attention in 2014 after a game-changing appearance on Shark Tank. Today, the ‘Original Party Punch’ is sold in all 50 states and available at over 120,000 retail locations nationwide. As one of the fastest-growing ready-to-drink (RTD) beverages in the United States, BeatBox offers more than 13 bold and nostalgic flavors served in its signature sustainable, resealable packaging. Ranked as the #1 RTD alcohol brand in convenience stores for 2024, BeatBox combines innovation, philanthropy, a passion for live music, and a thriving community of superfans to deliver fun, flavor-packed energy with every sip. Learn more at BeatBoxBeverages.com and follow on Instagram.

About Van Holten’s

Founded in 1898 and based in Waterloo, Wisconsin, Van Holten’s is the proud maker of the original Pickle-In-A-Pouch. With a passion for bold flavors and even bolder recipes, we specialize in creating innovative, on-the-go pickle products that deliver a unique snacking experience. From viral social media challenges to limited time brand collaborations, Van Holten’s pickles are enjoyed by pickle lovers around the world. For more information, visit www.vanholtenpickles.com and follow @pickleinapouch on TikTok, Instagram, Facebook and YouTube. 

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SOURCE BeatBox Beverages