1. East Texas Digital Talks event slated for April 20 at Lake Tyler Petroleum Club

Is your company currently doing all it can to utilize the best digital practices available? East Texas Digital Talks will be bringing tech executives from Austin, Oklahoma City and other tech savy cities to visit with Tyler and East Texas area owned businesses about what they believe works, doesn’t work and what are the most important opportunities to keep as a top priority. In an effort to enhance digital business marketing throughout East Texas, Tyler Paper, along with Hub Citi and Project Progress are hosting 
East Texas Digital Talks 2016 at 1 p.m. Thursday, Oct. 6, at The Grove Kitchen & Gardens, 3500 Old Jacksonville Highway in Tyler.

East Texas Digital Talks is the premier digital strategies forum for businesses that are working to transform their digital advertising efforts, and make their marketing outlets work together. The casual atmosphere provides for state-of-art learning, while enjoying the company of others who share the idea of success in business.

Attendees of the event can expect to learn digital strategies including how to effectively use Google AdWords, content marketing techniques, social media management skills, emerging technologies, email marketing tools, and innovative marketing ideas. This event will create an atmosphere for “meet and mingle,” allowing for networking and socializing amongst like-minded professionals. Current guest speakers for the event include Penny Merian and Travis Anderberg of HubCiti and Holly D. Rand of Project Progress. Merian and Anderberg’s presentation is titled “Taking the Mystery Out of SEO and Google AdWords,” which will focus on being “found” in today’s ever-changing digital marketing world.

“Being Better & Different, And Why You Must” is the title of Rand’s presentation, with the goal of learning how to incorporate digital marketing strategies into business to prove you are better than the competition. A professional panel of marketing experts is being scheduled for a question and answer session, and one additional guest speaker will be scheduled based on the topic requests of registrants. Registration is $95 per person and includes all of the sessions, plus an afternoon buffet spread and two drinks during happy hour. Seating is limited to the first 100 registrants.

A presentation at 3:00 p.m. titled The Holy Grail of Digital Marketing: Conversion will feature guest speaker Matthew Martin, with Spade Design, a digital marketing agency in Tyler. With an extensive background in marketing and web development, Mr. Martin brings over 13 years of experience and has a passion for high conversion web sites. Conversion is when a visitor on your website completes an action that you’d want them to take. For example, sogning up for a newsletter, creating an account or making a purchase. In the workshop, the discussion will be about some of the best practices to enhance the metrics of conversion. To Mr. Martin, it’s a Science.

Businesses, organizations and individuals are invited to join the efforts behind East Texas Digital Talks. Sponsorships, speakers and team players are being sought to help initiate this effort, plus carry the event into the future. For more information, contact Event Management Project Progress at 903-780-7969, or Holly@ProgressRocks.com. In exchange for sponsorship, event tickets and business and/or cause promotion will be provided during the event, and via event promotion in all outlets utilized.

As a participant, you will walk away with actions to take:

• Digital Strageties

• Content Marketing

• Search & Analytics Tools

• Social Media Technologies

• Emerging Technologies

• Email Marketing

• Innovative Ideas

Link to register: http://events.r20.constantcontact.com/register/event?oeidk=a07ed304xqh7aeaf33e&llr=6dhnyzwab

http://www.etxdigitaltalks.com