Local business owner Lourdes Esparza said the first year of running her jewelry business has been a journey of growth and joy.

Jewelev, which celebrated its one-year anniversary on Sunday, specializes in authentic Mexican Sterling silver 925.

The silver jewelry store is committed to offering the greatest variety, best quality and amazing prices for all customers, Esparza said. The store started as an online platform a few years ago but has since grown into a physical store thanks to its customers’ support, according to Esparza.

When she reflects on the past year, Esparza says it has been a rewarding experience.

“It has been a journey of learning and growing as an entrepreneur, and much joy brought by our customers,” she said.

Esparza said although the American-based business is located in Tyler, it specializes in Mexican silver made by skilled artisans in Mexico.

“The jewelry in Mexico offers some of the greatest qualities compared to other places around the world with amazing prices that can be for all pockets,” Esparza said.

“With the demographic of Tyler growing in all directions, we wanted to offer something that was different and that all our community could afford, as well as having some of the best quality,” she added.

Esparza said it’s special for the store’s anniversary date to fall during Hispanic Heritage Month.

“It definitely is special. We are proud of our roots that made us who we are today; and we are proud to be an American store that brings Mexico to our community,” she said.

Sunday’s anniversary celebration featured giveaways, vendors, entertainment by La Familia Lamas Chiflada, games, prizes and more.

Jewelev is located at 907 West Erwin Street, Suite C and can be reached at 903-787-5044. Hours of operation are Tuesday to Friday 11 a.m. to 5:30 p.m. and Saturday 11 a.m. to 5 p.m.

For more information, visit www.jewelev.com.


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Multimedia journalist Jessica Payne covers several counties in East Texas. In 2011, she left her hometown Houston for East Texas. In 2016, she left the 9-5 office routine to pursue a passion for sharing inspiring stories and engaging with the community.