SARAH A. MILLER/STAFF Gander Mountain, at 151 Market Square Blvd. in Tyler, is hosting a three day Remodel Celebration on Friday through Sunday. Customers can win gift cards and gifts.

Gander Mountain is hosting a celebration for customers at its Tyler store this weekend to show off its fresh new look.

The store, at 151 Market Square Blvd., will host a three-day Remodel Celebration Friday through Sunday.

“It’s exciting to bring our great selection of merchandise, a sharp new look and improved shopping experience to so many of our Gander Mountain stores,” David Pratt, Gander Mountain’s chief executive officer, said in a statement. “Through dozens of major remodeling projects at stores throughout our network, we’re giving our loyal patrons and our newest fans an even better place to get the best gear and expertise at the best prices.”

The first 100 customers through the door on Friday, Saturday and Sunday will receive a $10 Gander Mountain gift card. The first 250 customers to make a purchase on Friday, Saturday and Sunday will receive a free Gander Mountain gift. Customers can register for a chance to win a trip for two to the sold out CMA Music Festival in Nashville, Tenn.

Also this weekend in Tyler, shoppers can gear up for the summer outdoors season with the Truckload Chair & Canopy event and the Campfest 2014 event, which will include kids’ activities, outdoor cooking demonstrations and a camping 101 seminar. Visit www.gandermoun tain.com for a full schedule of events.

Gander Mountain, which is based in St. Paul, Minn., is one of the nation’s largest outdoor specialty stores for hunting, fishing, camping, marine and outdoor lifestyle products and services. Gander Mountain has been in business since 1960.

The extensive remodel brings Tyler the best names in fishing, a full line of men’s and women’s outdoor apparel and footwear, the best in outdoor technology and high performance camping gear, representatives said. Gander Mountain also offers a large selection of firearms and ammunition.