The Wendy’s Company has announced plans for the market as part of its franchise recruitment initiative, Own Your Opportunity, utilizing its Build-to-Suit development fund to accelerate growth in the Tyler area.

The Wendy’s Company has announced plans for the market as part of its franchise recruitment initiative, Own Your Opportunity, utilizing its Build-to-Suit development fund to accelerate growth in the Tyler area.

With this expansion strategy, financial barriers to owning a Wendy’s franchise in Tyler will be significantly reduced, giving individuals the opportunity to grow with an iconic and thriving brand, according to a press release. 

Introduced in 2021 to fuel development efforts in the U.S. and Canada, Wendy’s created a Build-to-Suit development fund where the Company secures and builds restaurants in high-opportunity trade areas, like Tyler, and hands over turnkey solutions to franchisees.

As a result, Build-to-Suit provides a capital-light way for growth-minded franchise candidates in Tyler to become a part of the Wendy’s System.

Director, Global Strategic Development & Analysis at The Wendy’s Company Brandon Rohrbach said he was thrilled to bring this opportunity to the Tyler area.

“To create opportunities for all who want to grow with us, we are thrilled to offer entrepreneurs in Tyler the opportunity to become Wendy’s franchisees through our Build-to-Suit development fund,” he said. “We continue to seek new franchise owners to supercharge our growth efforts, transform markets, and unlock new potential as we bring more Wendy’s to more people across the globe.”

Build-to-Suit offers entrepreneurs an exclusive opportunity to own a Wendy’s restaurant while benefiting from a proven economic model and ongoing support across marketing, restaurant operations, training and more.

Franchisees will also receive unmatched access to leaders at all levels along with personal coaching and engagement along with a comprehensive operational and financial toolkit to help ensure your teams are successful and your business is thriving and growing.

For more information, visit the Wendy’s franchising webpage.