Junior League of Tyler’s Mistletoe and Magic event breaks fundraising record as group announces 2026 theme
Published 5:20 am Sunday, February 15, 2026
The Junior League of Tyler said its 47th Mistletoe and Magic: Lone Star Holiday event held in November 2025 broke the record for the largest amount ever raised. The event brought in an unprecedented $481,893.96 benefiting the league’s scholarships, outreach programs and service projects.
“This milestone would not be possible without the incredible support of our community,” said Gina Moers, 2025 Mistletoe & Magic chair. “I am beyond grateful to every sponsor, attendee, merchant, and volunteer who poured their time, talent, and generosity into this event. This record-breaking year fuels our mission and allows the Junior League of Tyler to continue making a meaningful impact across our community.”
The 2025 Mistletoe and Magic event featured more than 75 vendors and hand-crafted merchandise from around the nation. The three-day event featured food, drinks, live entertainment, drawings and activities like yoga class or on-site stitching.
The Junior League of Tyler, an organization of women whose mission is to advance women’s leadership through volunteer action, collaboration and training, said it extends heartfelt thanks to all who helped make the 2025 event an extraordinary success.
The league has continued more than $7.5 million and many volunteer hours to the East Texas community. Over 2025, the league provided over 20,000 volunteer hours and contributed more than $290,000 to local community projects and nonprofit initiatives.
Also at the announcement, the Junior League of Tyler also announced details about its 48th annual Mistletoe and Magic Holiday Market.
The 2026 Mistletoe and Magic Holiday Market will be themed “Deck the Halls” and will take place from Nov. 4 to 7 at the W.T. Brookshire Conference Center in Tyler. The market will feature more than 60 specialty merchants from across the county, along with special events, festive entertainment and opportunities for the community to kick off the holiday season through local support and impact.
For more information on the Junior League of Tyler’s Mistletoe and Magic Holiday Market, visit juniorleaguetyler.org/mistletoeandmagic/.
Junior League of Tyler kicks off 47th Mistletoe & Magic shopping event celebrating Texas roots
