Tyler’s 37th annual Cattle Baron’s Ball raises funds for cancer programs
Published 10:14 pm Monday, June 9, 2025


















































Under a canopy of string lights and rustic rafters, the barn at Texas Rose Horse Park filled with the sounds of community — raising hope, funds, and a few spirited two-steps in the fight against cancer at the 37th annual Tyler Cattle Baron’s Ball.
“The generosity is huge,” said Melissa Ivey, senior development manager for the American Cancer Society. “We sold out on tickets, we sold out on tables, and people were ready to come out and have a good time and support the American Cancer Society.”
The fundraising event was co-chaired by two veteran Cattle Baron’s Ball leaders, Whitney Cain and Kimberly Taylor.
“We’re just here to support Melissa in making the whole Cattle Baron’s come to life,” Taylor said. “If you don’t have a committee, it’s just not possible. We not only have a say in everything that happens with the Cattle Baron’s, but then we have a committee that works under us that you know makes decisions as well and working with Melissa makes it so easy. She’s amazing.”
This year’s theme, Stars Over Texas, reflected the community’s deep pride in their Lone Star State roots, bringing a warm, local spirit to the barn setting at Texas Rose Horse Park.
“This year we chose Stars Over Texas to really showcase our pride in being Texas citizens,” Cain said. “We just really love the way that Texans come together to really support and bring awareness to cancer.”
This year marked Taylor’s fourth year of involvement with the Cattle Baron’s Ball — a commitment shaped by personal loss. Her mother died of cancer three years ago at 66.
“It really impacted me and made me want to give back,” she said. “So, I plan to stay as long as I can.”
Proceeds from the event benefit the American Cancer Society’s ongoing efforts, including patient transportation services, lodging grant programs, and breast cancer research.
“So many people are impacted by cancer,” Taylor said. “It’s just heartbreaking. I want there to be a cure one day.”
The fundraising goal for 2024 was set at $600,000. While the final total is still being counted, organizers said it will take a few days to tally the proceeds from the live and silent auctions, along with the evening’s raffle drawings.
The evening began with recognition of the Champions of Hope — influential leaders and cancer survivors from the East Texas community who passionately support the American Cancer Society’s mission and fundraising efforts. With a goal of $50,000, the group surpassed expectations by raising more than $60,000. Tessie Cain was honored as Champion of Hope Baron of the Year for raising the most funds.
KLTV anchor Blake Holland served as the evening’s emcee, guiding guests through the program. Smith County Pct. 4 Constable Josh Joplin brought energy to the live auction as the fast-talking auctioneer, leading into the raffle drawings featuring prizes from Susan Robinson Jewelry and a 2025 GMC Canyon AT4 truck, courtesy of Hall Buick GMC. A paddle raise was also held to match a $5,000 gift from Trane Technologies, which pre-committed the donation to support breast cancer research.
Following the headlining performance by Wade Bowen, Jason Waldon and The Alibis concluded the evening’s entertainment, providing music that kept guests engaged until the event’s close.
“It’s always just a fun time,” Cain said. “It’s a great cause and the people not only come to have a good time but really show what generosity that is East Texas.”