Jacksonville Chamber of Commerce member relations coordinator Kim Felt smiles wide as she processes a large stack of new member applications. The Chamber is holding a fun-filled 3-day drive that will go until 4:07 pm on Thursday.

The Jacksonville Chamber of Commerce is holding a membership blitz event with the help of Your Chamber Connection, a company specializing in chamber of commerce memberships.

The three-day event involves board members breaking up into teams with a designated color, recruiting team members, then competing to see which team can secure the most members.

Leading the pack is Your Chamber Connection Senior Vice President Jimmy Cusano, who dresses the part and easily gets the volunteers fired up. Competing teams include the pink team, black team, red team, yellow team and blue team.

Jacksonville Chamber of Commerce President Peggy Renfro, who just celebrated 40 years with the chamber, said the event has been a blast.

“This has been so much fun. The blitz has brought so many current members together; they are having a great time and benefiting our community,” Renfro said. “The volunteers are busy but showed up and showed out by getting so many new members in just one day and it’s not over.”

The membership drive, which began at 8:13 a.m. Tuesday and will run through 4:07 pm Thursday, secured a whopping 120 new members on the first day alone, according to Renfro, who says their goal is 150.

Renfro said the drive was instrumental in building a strong chamber and community.

“It is a way to grow the chamber membership base and get more business leaders involved for the betterment of Jacksonville and our area. We want to stand out as a strong community,” she said.

The Jacksonville Chamber of Commerce is a membership-based organization benefiting the community, businesses and economic development. It assists in marketing members, providing opportunities for businesses to be more visible and is a business resource center for the community.

For more information, call 903-586-2217 or visit jacksonvilletexas.com.