UT Tyler to announce decision related to mascot on Friday

Published 3:30 pm Thursday, March 7, 2019

By Cory McCoy, comccoy@tylerpaper.com

University of Texas at Tyler basketball players and students dance with mascot Swoop during Patriot Madness, a meet the UT Tyler basketball teams event at the Herrington Patriot Center Wednesday night. (Sarah A. Miller | Tyler Morning Telegraph)

The University of Texas at Tyler will make an announcement related to its mascot on Friday.

Representatives of the college said the announcement is set for 10 a.m. in the University Center Theater, according to a news release.



“The University has been discussing the possibility of a new mascot for a year,” the news release reads. “This announcement will reveal information about that decision.”

The college has been soliciting feedback from students for the past several months about possible replacements for its current mascot, Swoop. As part of rebranding efforts in its new strategic plan, the college has adopted new logos and focused on the “Patriot” aspect of its branding.

This emphasis has been met on social media with pushback from some students and alumni who are reluctant to give up their beloved eagle.

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