The marketing team at University of Lethbridge sure knows how to speak to this new generation. To promote the Alberta school and a contest to win tickets to have dinner with Canadian astronaut Chris Hadfield, the school commissioned this viral, Internet approved commercial starring a cat.

But wait, there’s more! Remember the Nonono Cat? Omer Rosen has brought the popular meme cat back in this hilarious mash up. Just as Jessie J gets into the groove of her song Who You Are, Nonono Cat takes over. It’s another cat video that’s trending today.