Second annual East Texas Giving Day scheduled for April 25

Kyle Penney, president of the East Texas Communities Foundation, gives the opening remarks to welcome guests to the first ever East Texas Day of Giving event in 2015 in downtown Tyler. East Texas Giving Day is a 24-hour fundraiser designed to raise local money for local groups which provide services to the East Texas community. Andrew D. Brosig/Tyler Morning Telegraph)

The second annual East Texas Giving Day is scheduled for April 25.

The online fundraising campaign is designed to make the most of social media by getting donors to share their donations with friends and followers, thereby inspiring interest and potentially more donations.

This year’s goal is $1 million. Donations will be accepted from 6 a.m. until midnight the day of the event at Donations must start at $20.

The East Texas Communities Foundation is coordinating the event.

“In our first year, nonprofits raised nearly a half million in unrestricted funds,” foundation President Kyle Penney said. “With experience and knowledge of online fundraising, we anticipate even larger numbers in 2017.”

Last year’s effort was stunted by a computer problem that made online donations slow, and at times, impossible to submit.

The problem was entirely outside the foundation’s control since a vendor managed the online platform.

For this second event, the communities foundation has selected a different company, CiviCore, to host the website for the day.

This time, donors who wish will be able to preschedule a gift to the participating charity of their choice. Prescheduled gifts will open to the public on April 10.

All transactions processed on Giving Day will incur approximately 5 percent in fees based on the costs of the Giving Day platform and actual credit card fees.

The East Texas Communities Foundation will not receive compensation for hosting the event.

“Our goal in hosting East Texas Giving Day is to reach new donors and give them simple access to support local causes,” Penney said. “We also want to use this opportunity to build a new generation of philanthropists for our communities.”

Nonprofits from the foundation’s 32-county service area can register online now through Feb. 15, to participate in the day.

The cost for registration is $100, with that money used to promote the event regionally.

Visit the East Texas Communities Foundation Facebook page at and the foundation’s website for more information and ongoing event updates.






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