Registration is now open for the Color Up 5K, partnered with The Children’s Park in Tyler. The event will be March 15.

“Color Up 5K is more about the fun and less about the run,” said Color Up’s Terri Ross in the news release. “Our mission is to inspire families and individuals to live healthy and active lifestyles. Tyler is an incredible city, and we have a fantastic 5K route with a start line inside Tyler’s beautiful rose garden. We also have an incredible partnership with our signature charity, The Children’s Park of Tyler, and we look forward to a great event.”

More than 3,000 runners participated in a sold-out event in June, and even more runners are expected this year.

Runners and walkers wearing pristine white will be bombarded with a rainbow of color throughout the 5K course, which starts at the Tyler Rose Garden and winds through area streets, finishing near Harvey Convention Center. The color is officially FDA approved colored cornstarch, and unofficially magical pixie dust.

Participants of all ages are welcome to run or walk. Children in strollers get in free. Registration for the race is available at

After completing the 3.1-mile race, people simultaneously toss bags of color in the air the post-race Color Party.

For more information or to register for the run, visit The race is expected to sell out.

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