The High Lifter ATV Mud Nationals began Wednesday in Jacksonville. The event will culminate Sunday.

High Lifter Products, based in Shreveport, La., created the ATV Mud Nationals to provide an event in which ATVs and UTVs could demonstrate their prowess over the 4x4's competition – mud. The event, in its 10th year, has grown from a weekend get-together to a full-fledged five-day event with races including the EPI Endurance Challenge, the Polaris Mudda Cross, the Can-Am/BRP Mud Bog, the Dynojet Bad 2 Da'Bone, Mud Jam Stereo Competition, and the S3 Powersports Poker Run.

Each year, more than 100 vendors from the industry are present featuring the latest products and sharing valuable knowledge with the 14,000 strong customer base that takes over Mud Creek Offroad Park. Riders and media come from all over the United States, Canada, and from other countries including Sweden and Japan!

Our Keaton Boyd attended day one today, and he filed the video report on this page.