Parents and children gathered Sunday at the "La Tiendita Magazine" office and venue to celebrate Dia de Los Reyes Magos, an event celebrated Jan. 6 that commemorates the three wise men, as they embarked a journey to find baby Jesus and brought gifts. Similarly, the holiday resembles Christmas and the gift of giving to children. 

In Mexican tradition, Dia de Los Reyes Magos, also known as King's Day, is celebrated with a pastry called rosca de reyes. The rosca is shaped like a wreath and is decorated with candied fruit and cherries. Inside, there is a small baby Jesus doll. Whoever gets the piece of rosca with the baby Jesus doll inside must have a celebration on Día de la Candelaria in February. On that holiday, candles are brought to the church to be blessed. It commemorates the day when Jesus was taken to the temple for the first time with Mary and Joseph. 

Sunday's sixth annual event event was organized by the magazine and an organization called Corazones Unidos, which translates to united hearts, that dedicates their mission to raise money for for the Hispanic community to help those with medical treatments and funerals, such as chemotherapies, dialysis and more. The organization is on its sixth year. 

Patricia Ramirez, organizer and member of Corazones Unidos, said the event was a success, thanks to sponsors who gave hundreds of toys to give out to children for the holiday. 

Bilingual Multimedia Journalist

I cover COVID-19 and health in the East Texas area for Tyler Morning Telegraph, the Longview News-Journal and Tyler Paper Español. Stephen F. Austin State University alumna. For story ideas, email me at