Everyone has seen the commercials.
Deion Sanders dressed as a fairy flying around telling people "It's on!"
The DirecTV spokesperson then gives the details about the satellite company's exclusive rights to every Sunday NFL regular-season game — as long as subscribers purchase the add-on "Sunday Ticket," they can watch their favorite team no matter where they are living in America.
Pretty cool and it's a big reason DirecTV has turned into a communications behemoth. I remember getting DirecTV over a decade ago when it first began the Sunday Ticket, mainly for that NFL package.
This single exclusive contract with the National Football League set DirecTV apart from cable and its satellite competitor, Dish Network.
But in recent years, Dish and cable providers have been able to crack open the door an inch or two, thanks to acquiring rights to the Red Zone channel — originally started by DirecTV at an extra cost to Sunday Ticket consumers — that shows several games by jumping around when offenses enter the 20-yard line.
The satellite company also sold a mobile app for laptops and telephones, at an extra charge, that would allow subscribers to enjoy their service without needing a television.
Verizon jumped into the mix a couple years ago with its own mobile phone broadcasts of Sunday Night NFL on NBC, Monday Night Football on ESPN and Thursday Night Football on NFL Network.
But the biggest fish — Sunday's NFL television rights on regular-season games broadcast on CBS and Fox — remained securely in DirecTV's net.
Also, playoffs games and the Super Bowl were off limits to everyone except the network television providers.
A release sent out Tuesday by the NFL gave the following announcement: "Beginning with the 2014 season, NFL Mobile from Verizon will expand to include access to live CBS and Fox Sunday afternoon games within their home markets, as well as all postseason playoff games, including the Super Bowl."
That door is now been opened a little further.
Now, when your significant other drags you to the mall or movie theater, or your preacher goes a little long with his Sunday sermon, football fans will be able watch their local team's games on their mobile phone — those with Verizon service anyway.
It is not all good news.
Minnesota Vikings fans, for instance, are still out of luck if they want to watch Adrian Peterson play anyone but the Cowboys or Texans.
But it is another step.
The icing on this deal is mobile phone coverage of playoff games and the Super Bowl. Now those of us who draw the short straw and have to work on a playoff Saturday or Super Bowl Sunday can still watch the game (during your break time, of course) on your phone.
Long story short, DirecTV's football monopoly is getting less and less each year.
I wonder if Verizon is going to charge more data for the football broadcasts or allow subscribers to use wireless networks.
Like Deion says,