The festival offers excellent entertainment value to tour groups and travelers from around the world, according to the ABA.
"The attractiveness of Texas Rose Festival as a don't-miss entertainment value is only part of why its selection this year is such a distinction for Tyler, Peter J. Pantuso, ABA's president and CEO, said in a news release. "The real news here is that Texas Rose Festival has been recognized as a potential magnet for tourism dollars, at a time when reenergizing domestic tourism is so important to our spirit and our economy."
The honor gives Tyler an important boost in visibility among professional tour planners."
According to researchers at George Washington University and Dunham and Associates, one overnight visit by a motorcoach group can leave $5,000 to $11,000 in a destination's economy.
"Motorcoach groups spend more and stay longer," Pantuso said. "That's why Texas Rose Festival is truly a local economic asset. There is no better way to jump-start tourism than to attract motorcoach groups to a great event and convince them to extend their stay."
ABA's Top 100 Events Selection Committee selected Texas Rose Festival from hundreds of event nominations submitted by ABA members. Judges considered the event's broad appeal, its accessibility to motorcoaches and skill at handling large groups, and a variety of other relevant criteria.