Newspaper Introduces Stick-On Front Page Ads
The Tyler Courier-Times—Telegraph will soon introduce stick-on advertisements to the front page of the newspaper, giving advertisers greater visibility in a 3-inch-by-3-inch label that newspaper customers can peel off and stick anywhere as a reminder.
The stick-on ads are an attention-getter, Advertising Director Jeff Noble said. Customers can peel them off and place them in locations where they will be seen.
Stick-on ads will be available seven days a week, and they will not be limited to the front page on all days, Noble said. On Wednesdays, an ad could be placed on the front of the Classified section, and on Sundays an ad could be placed on the front of the Discover section.
They could also be placed on the front of the newspaper’s magazines From House to Home and Better Health & Living.
Two machines have been added at the newspaper plant to affix the advertising label to the front page. The stick-on labels will be available in nine shapes, which include a house, a car, a heart, an apple and a football.
“They pull a long sleeve of stick-on labels through the machine, and they automatically peel off and hit each individual newspaper on the front page” while the newspapers travel on the conveyor after leaving the press, Noble said.
Stick-on advertisements are not a new concept.
“Other newspapers have been doing it for a while,” Noble said. “I’d say some have been doing this for as long as 10 or 15 years.”
“Other newspapers have been doing it for a while,” Noble said. “I’d say some have been doing this for as long as 10 or 15 years.”
Noble said many advertisers are happy the newspaper is implementing this service.
“The ones that I’ve heard back from directly, they’re excited about it,” he said. “Some of them were asking for them before we ever got the service. And I think some of them have been anticipating us getting them. We’re just now making the sales calls and getting their response. It’s been positive so far.”
Noble refers to the ads as being similar to Post-It notes.
“It’s easy to put it on and peel it off,” he said. “That’s what we want people to do. These can be peeled off and put on refrigerators or steering columns and in high-traffic areas as a reminder for people to use the product or service they are promoting.”
Noble said this type of advertising is good for banks to draw people’s attention to their announcements, such as a holiday closing or a new CD rate.
“A new store opening up — it would be super for them to announce a grand-opening because when you look at this, this is going to be the first thing people read,” Noble said. “It’s going to be the first ad in the entire newspaper. You’ve got three inches square to get in a quick message. It might say, ‘Look at our ad inside the paper.’”
Advertisers can put coupons on the labels or “just about anything they want” on the stick-on ads, Noble said, adding the newspaper’s standards for ad acceptance will extend to the labels.
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